Social Media Manager
New
USAFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent English
- Experience
- 4–6 years
Requirements
- 4–6 years of experience managing social media for apparel, shapewear, beauty, intimates, or DTC lifestyle brands.
- Strong understanding of organic performance dynamics on Instagram, TikTok, Pinterest, and short-form video platforms.
- Strong creative taste and understanding of modern fashion/lifestyle storytelling.
- Experience developing creative strategies and translating business goals into platform-native content.
- Comfortable working with dashboards, performance metrics, and attribution data.
- Active, daily use of AI tools for research, ideation, competitor analysis, and optimization.
- Fluent English communication skills.
Responsibilities
- Build and execute the organic social strategy across all major platforms.
- Identify trends, hooks, and storytelling styles relevant to apparel, shapewear, and lifestyle categories.
- Develop creative concepts and content series to drive engagement, shares, and watch time.
- Translate performance insights into actionable creative directions and content testing.
- Lead the aesthetic and creative direction of Shapermint’s social channels.
- Create detailed creative briefs with platform-specific execution guidance.
- Utilize AI tools daily for trend analysis, research, and creative workflows.
- Track social KPIs and optimize for revenue contribution.
- Manage content calendars and coordinate with cross-functional internal and external teams.
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