Marketing Generalist
New
Fully remote work within Canada, Core hours typically 10:00 AM–3:00 PMFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5 years
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 3–5 years of experience in B2B marketing.
- Experience in enterprise software or highly technical product environments.
- Exceptional writing and storytelling skills.
- Strong understanding of campaign execution, content strategy, and product marketing.
- Experience working with cross-functional teams and subject matter experts.
- Proficiency using AI tools for productivity and content development.
Responsibilities
- Develop and manage high-quality written content, including blog posts, white papers, case studies, press releases, and thought leadership materials.
- Translate complex engineering and utility concepts into clear, accessible messaging.
- Support product marketing initiatives by creating and maintaining product one-pagers, brochures, and sales enablement materials.
- Contribute to demand generation efforts, including email campaigns, nurture streams, and content distribution.
- Coordinate marketing campaigns end-to-end.
- Support client engagement and community-building initiatives such as webinars and newsletters.
- Assist with marketing operations, including event logistics and conference planning.
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