Digital Marketing/Advertising Specialist
United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Minimum of 3 years preferred
- Required Skills
- Data AnalysisGoogle Analytics
Requirements
- Proven experience in managing and optimizing paid social and search campaigns (minimum of 3 years preferred).
- In-depth knowledge of social media advertising platforms and tools.
- Strong analytical skills and experience with data analysis and reporting.
- Ability to create, manage, and optimize campaigns to achieve specific KPIs.
- Excellent communication skills and the ability to work collaboratively with a team.
- Proficiency in using digital marketing tools and software (e.g., Google Analytics, AdWords, Facebook Ads Manager).
- Ability to work independently and manage multiple projects simultaneously.
- Experience in a digital agency environment.
- Familiarity with other digital marketing channels and strategies.
- Certification in Google Ads, Facebook Blueprint, or similar is a plus.
Responsibilities
- Manage and optimize paid social marketing campaigns across various platforms.
- Execute and manage paid search campaigns.
- Develop and implement effective digital advertising strategies to achieve business objectives.
- Monitor and analyze campaign performance, making data-driven adjustments to improve ROI.
- Collaborate with the team to create compelling ad creatives and copy.
- Stay up-to-date with the latest trends and best practices in digital marketing and advertising.
- Provide regular reports and insights on campaign performance to stakeholders.
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