Director, Customer Marketing & Intelligence
New
Based in the United StatesFull-TimeDirector
Salary122,000 - 165,000 USD per year
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Job Details
- Experience
- 7–12+ years
- Required Skills
- CRMSaaS
Requirements
- 7–12+ years of experience in lifecycle marketing, growth marketing, CRM, or customer marketing within SaaS, marketplace, or high-growth digital environments.
- Strong expertise in data-driven marketing, customer analytics, and experimentation frameworks.
- Demonstrated success improving key customer metrics such as retention, lifetime value, activation, and conversion.
- Deep experience across omni-channel marketing systems including email, SMS, in-app messaging, push, and automation platforms.
- Proven leadership experience managing and scaling high-performing marketing or lifecycle teams.
- Strong technical fluency with marketing automation tools, CRM systems, and AI/ML-driven lifecycle technologies.
- Ability to operate as both a strategic leader and hands-on operator.
- Excellent communication and stakeholder management skills.
- Bachelor’s degree or equivalent practical experience in marketing, analytics, business, or related fields.
Responsibilities
- Define and lead the overarching strategy for the end-to-end customer lifecycle, aligning marketing, sales, and customer success efforts with growth and retention objectives.
- Build and scale AI-driven, multi-channel lifecycle programs across onboarding, activation, retention, and expansion to improve customer lifetime value.
- Oversee segmentation strategies and personalized engagement programs designed to increase conversion, engagement, and long-term retention.
- Establish and manage core KPIs, dashboards, and experimentation frameworks to continuously measure and optimize customer journey performance.
- Partner with Product and MarTech teams to design scalable automation systems, predictive models, and next-best-action frameworks.
- Lead cross-functional initiatives that reduce friction across handoffs and improve the overall customer experience across all touchpoints.
- Represent lifecycle marketing strategy at executive level, driving alignment and influencing strategic priorities across the organization.
- Mentor and develop a high-performing team, fostering a culture of experimentation, data-driven decision-making, and continuous improvement.
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