Director of Marketing
New
S
Serko LtdTravel Tech
Seattle, Washington, United States. California, United StatesFull-TimeDirector
Salary165,000 - 240,000 USD per year
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Job Details
- Required Skills
- Data AnalysisDigital MarketingGenerative AI
Requirements
- Proven track record scaling a business from 0-to-1 or 1-to-10.
- Measurable success across acquisition, activation, and retention.
- Deep understanding of Product-Led Growth (PLG) models.
- History of working seamlessly alongside Product and Engineering teams.
- Highly analytical mindset for performance metrics.
- Familiarity with GenAI tools for marketing efficiency.
- Ability to turn ambiguity into strategy.
Responsibilities
- Define category narrative and position product for travelers and companies.
- Optimize full acquisition funnel and demand generation loops.
- Direct a global performance agency and manage marketing budget.
- Partner with Product and Data Science teams to eliminate user friction.
- Analyze user behaviors to fast-track product-market fit.
- Build multi-channel campaigns across paid, organic, and social channels.
- Leverage GenAI tools for speed and personalization in marketing.
- Optimize landing pages and user journeys.
- Establish brand authority within LLMs and AI search engines.
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