Principal Data Analyst, Marketing Analytics
Spain / United KingdomFull-TimePrincipal
Salary not disclosed
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Job Details
- Experience
- Several years
- Required Skills
- PythonSQLSnowflakeBigQuerydbtR
Requirements
- Several years of experience in marketing analytics or science.
- Deep expertise in at least two of MMM, Incrementality Testing, and Multi-Touch Attribution.
- Hands-on experience building/calibrating MMM models (Robyn, Google Meridian, PyMC-Marketing, etc.).
- Strong foundation in causal inference (difference-in-differences, synthetic control).
- Expert-level SQL and Python or R.
- Experience with modern data warehouses (BigQuery or Snowflake).
- Familiarity with analytics engineering workflows (dbt).
- Experience with BI tools like LightDash, Looker Studio, or Tableau.
- Track record of optimizing CAC, LTV, churn, and ROAS.
- Exceptional communication skills for senior/board-level audiences.
Responsibilities
- Manage and evolve growth MMM portfolio.
- Design and execute incrementality experiments like geo-holdouts and conversion lift studies.
- Evolve attribution methodology and models.
- Calculate and optimize CAC and LTV:CAC strategic KPIs.
- Build measurement literacy within Growth and Acquisition teams.
- Build and maintain performance marketing reporting framework.
- Translate business questions into measurement plans and actionable analytics.
- Drive adoption of measurement outputs to influence budget allocation.
- Develop a unified decision framework for scaling spend.
- Document experiments and MMM results to build institutional knowledge.
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