Web Developer & Digital Analytics Specialist
New
D
Datamark, Inc.Marketing Technology
El Paso, Texas, United StatesFull-TimeMiddle
Salary65,000 - 75,000 USD per year
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Job Details
- Experience
- At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments; at least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role.
- Required Skills
- HTMLCSSJavascriptCRM
Requirements
- Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related field.
- At least 5 years of experience in web analytics, website management, data analytics, or technical marketing.
- At least 3 years of experience in a Web Analytics, Digital Analyst, or similar role.
- Working knowledge of front-end web technologies including HTML, CSS, and JavaScript.
- Experience using web development tools such as Adobe Dreamweaver.
- Strong proficiency in website management including CMS updates and page builds.
- Hands-on expertise with GA4, Google Tag Manager, and attribution models.
- Ability to monitor and maintain site performance, mobile responsiveness, and accessibility.
- Analytical skills to evaluate user behavior and conversion friction points.
- Experience supporting paid media and email campaigns.
Responsibilities
- Monitor and maintain site health including speed, responsiveness, accessibility, security, redirects, and structural integrity.
- Implement and support technical SEO initiatives.
- Own analytics and tracking systems including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks.
- Analyze user behavior and conversion performance to identify friction points.
- Support paid media and email campaigns by validating tracking and analyzing post-click behavior.
- Build email templates, schedule and deploy email campaigns, and maintain operations.
- Manage marketing technology integrations and automations across CMS, CRM, analytics, and ad platforms.
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