Product Marketing Manager (Performa)
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Russian (mandatory), English (B1+)
- Experience
- 3–4 years of B2B product marketing experience, at least 2 in a startup or early-stage company
- Required Skills
- Content creation
Requirements
- 3–4 years of B2B product marketing experience.
- At least 2 years of experience in a startup or early-stage company.
- Deep domain background in crypto, fintech, or payments infrastructure.
- Proven ability to build positioning and GTM from scratch.
- Experience running demand generation campaigns independently.
- Comfortable managing and updating websites using CMS or code-based tools.
- Strong writing and storytelling skills for technical-to-buyer narratives.
- Experience working directly with product and sales/BD teams.
- Russian fluency (mandatory).
- English language proficiency at B1+ level or higher.
Responsibilities
- Own Performa's positioning, messaging, competitive differentiation.
- Shape product narrative, develop ICP profiles, and run messaging experiments.
- Lead GTM planning and execution for new features, client segments, and market entries.
- Drive and manage demand generation campaigns end-to-end.
- Build and maintain sales enablement kit: decks, battle cards, objection guides, one-pagers.
- Produce funnel content: whitepapers, case studies, landing pages, product briefs.
- Manage social media presence in B2B crypto/fintech channels.
- Manage the Performa website, updating and building new pages using AI-assisted tools.
- Establish feedback loops with Sales and BD teams.
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