Marketing QA and Research Analyst
New
Fully remote work flexibility within Canada and the U.S. (Canada preferred)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–5+ years of marketing experience, with 5–8+ years in QA, data analytics, research, or related fields
- Required Skills
- Market ResearchQuality AssuranceDigital MarketingData analyticsA/B testing
Requirements
- 3–5+ years of marketing experience
- 5–8+ years in QA, data analytics, research, or related fields
- Experience in digital marketing operations, campaign management, or quality assurance workflows
- Strong analytical skills with the ability to interpret player behavior, campaign performance, and market trends
- Excellent attention to detail and a proven ability to maintain high standards of accuracy and consistency
- Experience working with cross-functional teams in fast-paced, collaborative environments
- Strong written and verbal communication skills, with ability to produce clear, executive-ready insights
- Ability to manage multiple priorities, work independently, and adapt quickly to changing requirements
- Familiarity with testing methodologies and optimization practices for marketing campaigns
- Strong organizational skills and a proactive, problem-solving mindset
Responsibilities
- Establish and enforce QA standards for all marketing communications across email, SMS, push notifications, in-app messaging, and web campaigns
- Review and validate creative assets, copy, and campaign builds to ensure accuracy, consistency, and alignment with brand and regulatory requirements
- Lead end-to-end campaign setup processes, coordinating across marketing, creative, and technical teams
- Act as the subject matter expert for player-facing marketing content
- Design and implement testing strategies to improve campaign performance and optimize engagement outcomes
- Conduct player, market, and product research to identify behavioral trends and growth opportunities
- Analyze campaign performance, player behavior, and market data to generate actionable insights
- Develop clear, high-quality research reports and executive-ready recommendations for stakeholders
- Support segmentation, targeting, and retention strategy development through data-driven insights
- Collaborate cross-functionally to ensure insights are translated into effective marketing and product improvements
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