Managed Marketing Specialist
New
CanadaFull-TimeMiddle
Salary65,000 - 75,000 CAD per year
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Job Details
- Experience
- 2+ years
- Required Skills
- Data AnalysisContent creationCustomer Success
Requirements
- 2+ years of experience in marketing, digital campaigns, or client-facing marketing roles, ideally within hospitality, SaaS, or service-based industries.
- Proven experience managing multi-channel campaigns with strong understanding of email marketing, SMS marketing, and marketing automation tools.
- Strong content creation skills with the ability to write compelling copy for digital campaigns and customer engagement initiatives.
- Analytical mindset with ability to interpret campaign performance data and translate insights into actionable improvements.
- Excellent communication and relationship-building skills, with confidence in client-facing advisory and training responsibilities.
- Strong organizational and project management abilities, capable of managing multiple clients and priorities simultaneously.
- Experience with marketing platforms (Campaign Monitor or similar), segmentation, automation workflows, and reporting tools is highly desirable.
Responsibilities
- Develop and execute tailored, multi-channel marketing strategies (email, SMS, social, and digital) aligned with client goals, audience segments, and seasonal golf operations.
- Create engaging, on-brand campaign content and manage end-to-end execution, including automation workflows, segmentation, and performance optimization.
- Conduct regular client reviews, provide strategic recommendations, and act as a trusted marketing advisor to improve engagement, retention, and revenue outcomes.
- Manage and support email and SMS platform operations, including onboarding, training sessions, account setup, template creation, and automation journey configuration.
- Analyze campaign performance metrics, generate insights, and continuously optimize campaigns and subscriber growth strategies.
- Develop educational materials (guides, FAQs, tutorials) and support client enablement to improve platform adoption and self-sufficiency.
- Collaborate with internal teams to enhance managed marketing offerings, improve processes, and ensure alignment across client success initiatives.
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