Lifecycle & Growth Marketing Manager

New
Berlin, Barcelona, Lisbon, MilanFull-TimeManager
Salary not disclosed
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Job Details

Languages
English
Experience
3+ years
Required Skills
Data AnalysisCRMA/B testingHubSpot

Requirements

  • 3+ years of hands-on experience in Lifecycle Marketing, Email Marketing, or Growth ops.
  • Experience in B2B SaaS or similar environment.
  • Strong experience building lifecycle systems inside modern CRM and marketing automation platforms.
  • Ability to build systems that drive outcomes (nurture to conversion, onboarding to activation).
  • Strong analytical instincts (performance measurement, A/B testing).
  • Operational rigor and high attention to detail.
  • Clear written English and good copy instincts.

Responsibilities

  • Own end-to-end lifecycle marketing across acquisition, activation and retention.
  • Build and optimize lifecycle workflows in HubSpot.
  • Create and improve email experiences (messaging, sequencing, timing, CTAs).
  • Maintain email deliverability health.
  • Own email performance reporting and A/B testing.
  • Plan and execute targeted growth campaigns.
  • Manage the Platform Engineering job board.
  • Own lifecycle operations behind Platform Engineering University.
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