Product Manager - ASO/SEO

New
APAC-C1Full-TimeMiddle
Salary not disclosed
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Job Details

Experience
3年以上
Required Skills
Data AnalysisSEOA/B testingSEMrushAhrefs

Requirements

  • 3+ years of experience in ASO or related roles.
  • Expertise in application store optimization strategies, keyword mining, and library construction.
  • Ability to use AI tools for high-quality content generation.
  • Proficiency in ASO tools (e.g., App Annie, Sensor Tower, MobileAction) and SEO tools (e.g., Semrush, Ahrefs, Keywords Planner).
  • Strong data analysis skills to optimize strategies based on performance metrics.
  • Experience with overseas market ASO preferred.
  • Experience with cryptocurrency or financial app optimization preferred.
  • Strong communication and collaboration skills.
  • Passion for the cryptocurrency industry.
  • Sense of responsibility and ability to handle pressure in a fast-paced environment.

Responsibilities

  • Develop and implement efficient ASO strategies through data-driven keyword research and competitive analysis.
  • Write high-quality app store metadata including titles, descriptions, screenshots, and videos.
  • Utilize ASO tools like App Annie, Sensor Tower, and MobileAction to analyze performance metrics.
  • Monitor app store trends and competitor activity to identify market opportunities.
  • Collaborate with cross-functional teams (Design, Dev, Marketing) to conduct A/B testing and ensure SEO/ASO alignment.
  • Perform deep competitor analysis to identify strengths, weaknesses, and opportunities.
  • Support team goals and execute tasks assigned by the team lead.
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