Director, Marketing AI & Operations
New
CanadaFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7–10+ years
- Required Skills
- Artificial IntelligenceSalesforceData analyticsPrompt Engineering
Requirements
- 7–10+ years of experience in B2B SaaS marketing operations, demand operations, or revenue operations roles.
- Deep hands-on expertise with marketing automation and CRM platforms, particularly Marketo and Salesforce.
- Proven track record of improving pipeline performance through automation, systems design, or data-driven optimization.
- Experience implementing AI or automation solutions in real marketing workflows with measurable business impact.
- Strong understanding of demand generation, funnel mechanics, and revenue attribution models.
- Experience working cross-functionally with Marketing, RevOps, BDR, and GTM teams.
- Practical experience applying LLMs and AI tools to marketing use cases, including workflow automation and content optimization.
- Strong prompt engineering and workflow design skills, with the ability to build reusable systems.
- Clear perspective on build vs. buy decisions for marketing technology and automation.
- Familiarity with tools such as ON24, Cvent, Qualified, and Asana.
- Strong analytical mindset combined with a hands-on, execution-oriented approach.
Responsibilities
- Lead the design and implementation of AI-driven workflows across marketing to improve campaign execution, content production, and operational efficiency.
- Scale AI initiatives from isolated experiments into standardized, repeatable systems adopted across the marketing organization.
- Measure and analyze the impact of AI adoption on pipeline performance, productivity, and marketing effectiveness.
- Build and maintain a structured AI adoption framework, ensuring consistent enablement and execution across teams.
- Own end-to-end marketing funnel infrastructure, ensuring data integrity, tracking accuracy, and system reliability.
- Identify and resolve breakdowns in funnel performance that impact pipeline generation and revenue outcomes.
- Develop and maintain consistent reporting frameworks that provide clear, actionable insights into marketing performance.
- Partner closely with Revenue Operations to manage and optimize key marketing systems including Marketo, Salesforce, and related tools.
- Align marketing and revenue operations by defining lifecycle stages, attribution models, and shared success metrics.
- Ensure marketing’s contribution to pipeline is clearly tracked, communicated, and continuously improved.
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