Principal Strategist, Ad Measurement
New
100% remote within the USFull-TimePrincipal
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Data AnalysisCross-functional Team Leadership
Requirements
- 8+ years of experience in customer-facing solutions, product, analytics, or technical roles.
- Ownership over measurement strategy, performance validation, or complex analytical problem-solving.
- Prior experience in AdTech, MarTech, or performance marketing.
- Direct exposure to incrementality testing, lift studies, attribution, or experimental measurement frameworks.
- Strong communication skills with the ability to translate complex technical concepts into executive-ready recommendations.
- Customer-centric mindset.
- Proven ability to work cross-functionally with Product, Engineering, and Customer Success teams.
- Analytical, solution-oriented approach.
- Familiarity with the CTV and performance marketing ecosystem is strongly preferred.
Responsibilities
- Own best practices for advanced measurement and performance validation, including incrementality testing, lift studies, attribution, and experimental design within the CTV ecosystem.
- Partner with Customer Success to design, evaluate, and interpret customer measurement approaches, guiding decisions around methodology, success criteria, and result interpretation.
- Act as a strategic advisor to customers, translating complex measurement results into clear, actionable business insights.
- Lead internal and external enablement on measurement rigor and analytical best practices.
- Contribute measurement-driven insights to go-to-market initiatives, including playbooks, positioning, and enablement materials.
- Synthesize learnings across customer engagements to inform product strategy and roadmap discussions.
- Partner with external measurement vendors and internal Engineering teams to define and operationalize advanced measurement solutions.
- Serve as an escalation point for complex post-launch measurement challenges.
- Maintain expertise on the evolving CTV and AdTech measurement landscape.
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