Media Buyer, Home Services Specialist

New

Applicants must be eligible to work in the U.S.Full-TimeMiddle

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

Bachelor’s degree or equivalent work experience required.
2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic).
Proven success managing performance-based campaigns focused on lead generation and conversion optimization.
Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4).
Strong analytical skills, comfortable using Excel/Sheets and data visualization tools.
Excellent communication and presentation skills.
Organized, detail-oriented, and proactive.

Strategically plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and booked jobs.
Manage and analyze daily performance metrics such as CPL, cost per lead, conversion rate, and ROI to ensure optimal performance.
Identify underperforming campaigns and implement data-driven optimizations to improve lead quality and lower acquisition costs.
Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to home service trade areas.
Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients.
Attend client calls as needed to explain campaign performance, optimizations, and strategy direction.
Collaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy to maximize conversion rates.
Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per lead and quotable order).
Continuously test new ad formats, bidding strategies, and landing page experiences to increase lead generation performance.

View Full Description & ApplyYou'll be redirected to the employer's site