Brand and Creative Strategist

Mexico. Colombia. Bogotá, Bogota, Colombia. Mexico City, Mexico City, MexicoFull-TimeSenior

Salary not disclosed

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Job Details

6–10 years of brand strategy, creative strategy, or integrated marketing experience
Proven track record of building or relaunching a brand in LATAM from the ground up, or leading regional creative for a global brand in Latin America
Deep cultural fluency across key LATAM markets
Experience in financial services, fintech, or another regulated, trust-sensitive category
Strong conceptual thinking
Experience managing or mentoring creative or content team members
Familiarity with compliance review processes for financial content
English proficiency

Lead LBX LATAM’s creative strategy, defining campaign ideas, messaging, tone of voice, and brand direction for the region
Create campaigns that grow brand awareness, attract new traders, and position LBX as a leading CFD broker in LATAM
Adapt global brand campaigns and assets into culturally relevant ideas for Latin American audiences
Act as the main connection between the LATAM team and the global Creative Studio in Cyprus, ensuring campaigns are locally relevant and execution-ready
Manage and mentor the Social Media & Content Manager, guiding content strategy and creative execution across channels
Maintain brand consistency across messaging, visuals, and regional communications
Work closely with compliance and legal teams to ensure campaigns meet regulatory requirements
Support IB and Affiliate teams with co-branded assets and campaign toolkits
Identify regional trends, cultural moments, and market opportunities to create timely and engaging campaigns
Track campaign and brand performance, using insights to continuously improve creative strategy

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