Senior Designer, Paid Social
New York, NY or RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5-7 years experience in a relevant role.
- Required Skills
- Adobe After EffectsAdobe IllustratorAdobe PhotoshopFigma
Requirements
- 5-7 years experience in a relevant role.
- Demonstrated experience designing against key performance metrics like CTR, CVR, and CAC.
- Portfolio showcasing direct response marketing, specifically paid social video and static assets.
- Excellent visual design craft with stylistic breadth and attention to detail.
- Strong foundation of typography, space, form, color, and visual hierarchy.
- Skilled with Figma, AfterEffects/Premiere, Photoshop, and Illustrator.
- Extensive experience creating dynamic short-form content for platforms like Instagram, TikTok, and YouTube.
- Understanding of transitions, motion graphics, and sound editing.
- Strong working knowledge of advertising fundamentals and platform-specific content nuances.
Responsibilities
- Concept and create visually captivating paid social content (static, video, GIF) that drives conversion and engagement.
- Brainstorm and create a high volume of new ad concepts to drive account performance.
- Leverage performance insights and growth metrics to spot patterns and create hypotheses for future iteration.
- Own paid social workstreams and create templates/frameworks to work more efficiently.
- Partner with a conceptual copywriter to introduce new ways to stretch the brand.
- Engage with the latest design trends, social media platforms, and technologies (AI).
- Bring ideas from concept to execution independently and collaboratively.
- Partner with external partners and freelancers at times.
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