Senior Technical Product Marketing Manager
New
Fully remote role within the United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 10+ years of experience in cybersecurity, with at least 5 years in product marketing or technical marketing roles.
- Required Skills
- CybersecuritySalesforceContent creationComplianceMarket ResearchHubSpot
Requirements
- 10+ years of experience in cybersecurity, with at least 5 years in product marketing or technical marketing roles.
- Strong understanding of networking, vulnerability management, malware, exposure management, and cybersecurity frameworks such as Zero Trust and CTEM.
- Familiarity with compliance and regulatory standards including STIG, CIS, PCI DSS, NERC CIP, and CMMC.
- Proven ability to transform complex technical concepts into impactful and customer-centric marketing content.
- Experience leading cross-functional go-to-market strategies and collaborating with sales, product, and executive stakeholders.
- Excellent project management, communication, and organizational skills.
- Strong analytical mindset with experience conducting competitive research.
- Proficiency with Microsoft Office tools, Salesforce, HubSpot, and modern sales and marketing platforms.
Responsibilities
- Develop and scale product marketing strategies that drive pipeline growth, customer engagement, and market expansion.
- Define and refine positioning, messaging, value propositions, and competitive differentiation for cybersecurity and exposure management solutions.
- Partner closely with product management, sales, and marketing teams to execute successful product launches and go-to-market initiatives.
- Create customer-focused sales enablement materials including presentations, battle cards, blogs, whitepapers, demo content, and proposal support assets.
- Conduct market research, competitor analysis, and win/loss evaluations to identify trends, opportunities, and strategic recommendations.
- Serve as the voice of the customer and market internally by gathering insights from buyers, analysts, and industry developments.
- Support customer advocacy and engagement programs, including references, community initiatives, and thought leadership activities.
- Establish and monitor product marketing KPIs while continuously optimizing messaging and campaign performance.
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