Analista de CRM Sênior

New

BrazilFull-TimeSenior

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

Experience: Minimum of 4 years of experience
Required Skills: Data AnalysisMicrosoft Power BIGoogle AnalyticsCRMA/B testing

Minimum of 4 years of experience in CRM, marketing automation, or related roles.
Strong analytical skills with the ability to interpret data and translate insights into actionable improvements.
Hands-on experience with CRM and automation tools such as RD Station, Pipedrive, Intercom, and similar platforms.
Experience with data analysis and reporting tools such as Power BI and Google Analytics.
Advanced knowledge of automation, integrations, and CRM architecture.
Familiarity with AI tools applied to marketing, analytics, or productivity workflows.
Strong understanding of marketing funnels, lifecycle management, and 360º marketing strategies.
Excellent communication skills, organization, and proactive problem-solving mindset.

Manage lead databases and ensure proper segmentation, hygiene, and progression through the sales funnel until MQL conversion.
Design, configure, and optimize CRM journeys, automations, and triggers for lead nurturing and conversion across multiple stages.
Build and execute campaigns focused on conversion, including trial activation, retrial, and re-engagement strategies.
Analyze CRM KPIs and performance metrics to identify optimization opportunities and improve conversion rates.
Configure and integrate tools such as RD Station, Pipedrive, Intercom, and Power BI within the CRM ecosystem.
Develop dashboards, reports, and data models to support operational and strategic decision-making.
Conduct A/B testing and continuous experimentation to improve messaging, segmentation, and campaign performance.
Collaborate closely with SDR and marketing teams to improve lead quality and funnel efficiency.

View Full Description & ApplyYou'll be redirected to the employer's site