Analista de Mídias Pagas (App) Pleno | Sênior

New

BrazilFull-TimeSenior

Salary not disclosed

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Job Details

Bachelor’s degree completed in Marketing, Business, Communication, Data, or related fields.
Proven experience managing and optimizing app acquisition campaigns across platforms such as Google Ads, Meta, TikTok, and Native Ads.
Experience with mobile measurement platforms (MMPs) and campaign attribution tools.
Strong understanding of Android and iOS mobile ecosystems and app acquisition dynamics.
Experience with analytics tools such as Google Analytics or similar platforms.
Solid knowledge of conversion funnel analysis and optimization strategies.
Strong analytical mindset with the ability to make data-driven decisions.
Excellent communication and collaboration skills in cross-functional environments.
Advanced proficiency in Excel or Google Sheets.
Differential: experience with Adjust, BI tools (Looker, Tableau, Power BI), or basic SQL knowledge.

Plan, execute, and optimize paid acquisition strategies focused on sustainable and scalable app growth.
Manage campaigns across multiple media channels including Google Ads, Meta, TikTok, Native Ads, and programmatic platforms.
Monitor and analyze key performance indicators throughout the acquisition funnel to support strategic decision-making.
Generate insights from campaign and behavioral data to identify optimization opportunities and improve results.
Test new channels, creatives, audiences, and growth hypotheses to maximize acquisition performance.
Collaborate with Product, Data, CRO, Technology, and Commercial teams to evolve acquisition strategies and user experience.
Stay updated on digital marketing, mobile growth, and app acquisition trends and best practices.
Support and mentor junior team members, contributing to knowledge sharing and team development.

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