Growth Marketing Manager
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Lead GenerationData analytics
Requirements
- 5+ years of experience in paid media management with a strong focus on Meta advertising platforms.
- Proven experience managing multiple client accounts simultaneously in an agency or performance marketing setting.
- Demonstrated success achieving campaign performance goals and maintaining strong client retention rates.
- Strong copywriting abilities with experience creating ad copy and conversion-focused scripts.
- Experience with conversion tracking, Meta pixels, attribution systems, and marketing automation tools.
- Understanding of lead generation and appointment-setting campaigns, particularly within high-ticket or considered purchase funnels.
- Experience working within financial services, wealth management, or related industries is strongly preferred.
- Familiarity with video sales letter marketing strategies and direct-response advertising methodologies is a plus.
- Strong analytical and communication skills with the ability to explain campaign performance to non-technical stakeholders.
- Highly organized, detail-oriented, and capable of working efficiently in a fast-paced environment.
Responsibilities
- Manage a portfolio of client accounts and serve as the primary point of contact for strategic communication and campaign performance discussions.
- Conduct bi-weekly client meetings to review results, discuss optimization strategies, and align on growth objectives.
- Prepare and deliver detailed performance reports ahead of scheduled client calls.
- Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking.
- Manage campaign budgets, audience targeting, bid strategies, and creative testing initiatives.
- Monitor campaign performance daily and implement data-driven optimizations to achieve cost-per-appointment and conversion targets.
- Troubleshoot underperforming campaigns and develop recovery strategies to improve results.
- Write compelling ad copy, messaging angles, and video sales letter scripts tailored to financial services audiences.
- Collaborate with video editors and creative teams to produce effective advertising assets.
- Configure tracking systems, conversion events, Calendly integrations, Zapier automations, and lead routing processes.
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