Program Manager, Digital Engagement
New
This role can be performed 100% remote anywhere in the US.Full-TimeManager
Salary110,000 USD per year
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Job Details
- Experience
- 5-7 years of experience in customer engagement, customer success operations, B2C digital marketing, or digital engagement.
- Required Skills
- SaaSA/B testing
Requirements
- 5-7 years of experience in customer engagement, customer success operations, B2C digital marketing, or digital engagement.
- Experience driving customer adoption, retention, engagement or lifecycle programs in SaaS, insurance, healthcare, retail, or consumer tech.
- Experience building and scaling digital customer journeys.
- Hands-on experience with customer engagement and marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Gainsight, SendGrid).
- Strong analytical skills with experience in experimentation and performance optimization.
- Experience building cross-functional programs in a fast-paced environment.
- Familiarity with customer data platforms (CDPs), behavioral analytics, and personalization engines.
- Strong communication, presentation, and management skills.
- Bachelor's degree or equivalent combination of education and experience.
Responsibilities
- Develop and execute a comprehensive B2C digital engagement framework and customer adoption strategy.
- Partner with teams to identify opportunities to increase product usage, engagement and customer health.
- Oversee digital customer programs across email, SMS, push notifications, in-app messaging, social, and web personalization.
- Define segmentation frameworks and personalization strategies.
- Design lifecycle journeys from acquisition through retention and advocacy.
- Optimize programs that accelerate customer onboarding, engagement, win-back, and loyalty.
- Establish KPIs and reporting dashboards to measure engagement, retention, and revenue impact.
- Translate data insights into actionable strategies and executive-level reporting.
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