Director, Earned and Owned Strategy
New
Work-from-anywhere flexibility within eligible U.S. states.Full-TimeDirector
Salary118,000 - 130,000 USD per year
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Job Details
- Experience
- 5 years
- Required Skills
- Project ManagementSEOSEMrush
Requirements
- Minimum 5 years of experience leading Earned & Owned Media programs.
- Proven success managing large-scale enterprise SEO and digital transformation initiatives.
- Deep understanding of AI-driven search evolution and organic discoverability trends.
- Expertise in integrated digital marketing campaigns.
- Experience with web analytics tools and SEO platforms such as SEMRush.
- Strong understanding of local SEO and multi-location search optimization.
- Excellent project management and organizational skills.
- Exceptional communication, presentation, and executive stakeholder management skills.
- Ability to translate complex performance data into actionable strategic recommendations.
Responsibilities
- Lead enterprise-level earned and owned media strategies across SEO, Local SEO, content marketing, AI-driven search, and digital experience initiatives.
- Serve as the executive strategic lead for key accounts, ensuring strong client relationships and business growth.
- Develop integrated organic growth roadmaps that align complex business objectives.
- Drive local search and discoverability initiatives, including Google Business Profile optimization and localized content frameworks.
- Lead strategic planning for AI-era search optimization.
- Integrate AI-driven insights into forecasting, prioritization, and performance analysis.
- Collaborate across analytics, content, and client services teams to improve workflows.
- Provide executive-level oversight of campaign ideation, launch, and optimization.
- Support business development efforts through strategic consulting and thought leadership.
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