Director, Earned and Owned Strategy
New
Remote, United StatesFull-TimeDirector
Salary118,000 - 130,000 USD per year
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Job Details
- Experience
- Minimum of 5 years
- Required Skills
- Project ManagementSEOSEMrush
Requirements
- Minimum of 5 years of experience leading Earned & Owned Media programs.
- Experience in an agency client-facing role (preferred) and/or brand-side organization.
- Experience managing integrated digital marketing campaigns.
- Working experience with Web Analytics and SEMRush or similar SEO platforms.
- Proven success managing large-scale, enterprise search and content transformation initiatives.
- Deep understanding of AI Search evolution and organic discoverability trends.
- Excellent time and project management skills.
- Strong cross-functional collaboration skills.
- Exceptional presentation and executive communication skills.
Responsibilities
- Lead enterprise-level organic growth initiatives with a focus on local strategy.
- Act as executive strategic lead on key accounts.
- Develop integrated earned strategy plans spanning SEO, Content, and AI Search.
- Oversee local discoverability and GBP optimization strategies.
- Ensure content and technical foundations are optimized for AI search readiness.
- Collaborate with analytics and channel teams to enhance workflows and reporting.
- Support business development through presentations and strategic consulting.
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