Manager, Programmatic
New
This role requires candidates to be located in the Eastern time zone, ideally New York., Eastern time zoneFull-TimeManager
Salary65,000 - 75,000 USD per year
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Job Details
- Experience
- 2-4 years
- Required Skills
- Amazon RDSMicrosoft ExcelData visualization
Requirements
- 2-4 years of hands-on experience in programmatic media buying.
- Expertise in Google Ads and DSPs like DV360, The Trade Desk, or Amazon DSP.
- Deep understanding of the programmatic ecosystem, identity solutions, and real-time bidding.
- Proven experience managing high volume, full-funnel campaigns.
- Experience planning, executing, and optimizing B2B programmatic media campaigns.
- Proficiency in Excel and data visualization tools.
- Experience with ad servers (Google Campaign Manager 360) and 3rd party verification tools (IAS, DoubleVerify, MOAT).
- Exceptional communication skills.
Responsibilities
- Maintain 100% focus on one of DEPT®s largest, most dynamic clients.
- Design and execute programmatic strategies across Display, Video, CTV, and Audio that align with client business objectives.
- Manage large scale budgets, ensuring optimal allocation across tactics and inventory to maximize ROI.
- Lead the negotiation and management of Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals with premium publishers.
- Translate complex programmatic data into actionable insights for client presentations.
- Partner with Integrated Planning and Data Strategy teams to ensure programmatic activity is a cohesive part of the total media mix.
- Oversee the technical quality of campaigns, ensuring brand safety standards and 3rd-party verification (IAS, DV) are strictly maintained.
- Provide guidance and tactical support to Associate-level team members.
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