Vice President, Global Growth Marketing
New
United StatesFull-TimeVp
Salary187,000 - 220,000 USD per year
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Job Details
- Experience
- 10+ years of B2B marketing experience, including 5+ years in senior leadership roles
- Required Skills
- SEODigital MarketingSaaS
Requirements
- 10+ years of B2B marketing experience, including 5+ years in senior leadership roles focused on growth or demand generation in high-growth SaaS environments.
- Proven success building, scaling, and leading global marketing teams responsible for measurable pipeline generation and revenue impact.
- Strong expertise in enterprise demand generation, ABM strategy, and complex B2B sales cycles with long deal timelines.
- Deep knowledge of digital marketing channels including paid search/social, SEO, content marketing, conversion rate optimization, and web strategy.
- Strong analytical and operational skills with experience in marketing systems, attribution models, and performance measurement frameworks.
- Experience working cross-functionally with Sales, Product, Customer Success, and Revenue Operations in executive-level environments.
- Excellent leadership, communication, and stakeholder influence skills with the ability to operate in ambiguity while driving clarity and execution.
Responsibilities
- Define and own the global growth marketing and pipeline generation strategy across digital, ABM, field marketing, campaigns, and demand channels to drive scalable enterprise revenue growth.
- Lead and develop a high-performing global organization spanning integrated campaigns, digital acquisition, events, website optimization, marketing operations, and analytics.
- Partner with Sales and Revenue Operations to align marketing investments with account strategy, pipeline priorities, attribution models, and revenue forecasting.
- Build and scale a modern digital demand engine across paid media, SEO/AI search, content marketing, and conversion optimization to increase pipeline generation and acceleration.
- Oversee website strategy and performance, positioning it as both a demand capture platform and enterprise research hub.
- Establish rigorous measurement frameworks to connect marketing performance to pipeline, revenue impact, and account engagement insights.
- Own annual and quarterly marketing planning, budgeting, and resource allocation to maximize ROI and support company growth targets.
- Drive cross-functional alignment with Customer Success, Product Marketing, and GTM teams to support expansion, retention, and enterprise account growth.
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