Senior UA Manager (Facebook)
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We are currently looking for a Senior UA Manager (Facebook) in India.Full-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Data analyticsBudget management
Requirements
- Proven senior-level hands-on experience in Facebook user acquisition for web-based B2C products, particularly within Tier-1 international markets.
- Strong background managing high-volume advertising budgets of at least $100K/month, ideally exceeding $200K/month.
- Deep understanding of Facebook Ads best practices, including campaign structure, bidding strategies, scaling methodologies, attribution, and troubleshooting.
- Ability to balance hands-on execution with strategic channel leadership in a performance-driven environment.
- Experience working with automation tools, scripts, or AI-supported creative optimization workflows.
- Analytical mindset with strong data interpretation skills and a performance-oriented approach to decision-making.
- Excellent organizational and communication skills, with the ability to work independently in a fully remote and globally distributed team environment.
Responsibilities
- Own and manage Facebook user acquisition campaigns for web funnels across multiple consumer-facing digital products, with a strong focus on Tier-1 markets, especially the United States.
- Plan, launch, optimize, and scale paid campaigns while managing substantial monthly advertising budgets and driving sustainable growth performance.
- Maintain and improve advertising account structures, tracking systems, domains, payment flows, and operational processes to ensure campaign stability and efficiency.
- Develop and execute structured creative testing frameworks, continuously analyzing performance data to identify winning concepts and scaling opportunities.
- Implement automation initiatives using scripts, rules, integrations, and third-party tools to improve operational efficiency and campaign scalability.
- Monitor key acquisition metrics such as CPA, ROAS, and LTV, using performance insights to refine targeting, bidding, and scaling strategies.
- Document workflows, best practices, and optimization learnings to support long-term channel growth and operational excellence.
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