Associate Principal Engineer, CRM Salesforce Marketing Cloud
New
IndiaFull-TimePrincipal
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- SQLJavascriptCRM
Requirements
- 10+ years of experience in CRM, marketing automation, or enterprise application engineering roles.
- Strong hands-on expertise with Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, and Contact/Data Designer.
- Proven experience designing and implementing complex enterprise solutions across Salesforce ecosystems, including Sales Cloud, Service Cloud, and Community Cloud.
- Advanced knowledge of Salesforce Marketing Cloud modules such as Mobile Studio, Content Builder, Audience Builder, Personalization Builder, Interaction Studio, and Salesforce Einstein.
- Strong development expertise in AMPscript, SQL, and SSJS.
- Good understanding of HTML, CSS, JavaScript, jQuery, JSON, Apex, Visualforce, and Lightning Web Components.
- Experience integrating marketing platforms with CRM systems, CMS platforms, analytics tools, and enterprise applications.
- Strong understanding of APIs, enterprise integration patterns, and data flow architecture.
- Excellent communication, consulting, stakeholder management, and presentation skills.
- Proven ability to lead technical workshops, mentor engineering teams, and manage client-facing engagements.
- Bachelor’s or Master’s degree in Computer Science, Information Technology, or a related field.
Responsibilities
- Design and implement scalable and secure CRM and marketing automation solutions using Salesforce Marketing Cloud and related Salesforce technologies.
- Collaborate with stakeholders to understand business requirements and translate them into effective technical architectures and customer engagement strategies.
- Conduct architecture workshops, solution discussions, and technical consulting sessions with clients and internal teams.
- Develop integration strategies connecting marketing platforms with CRM systems, CMS platforms, analytics tools, CDP/DMP systems, and third-party applications.
- Create technical architecture diagrams, integration flows, solution blueprints, and implementation documentation.
- Lead end-to-end implementation and deployment of marketing automation solutions while ensuring best practices, governance, and scalability.
- Build demonstrations, prototypes, and proof-of-concepts to support pre-sales and client solutioning initiatives.
- Serve as a subject matter expert for customer journeys, personalization, automation, analytics, and campaign optimization.
- Mentor project teams and provide technical guidance, reusable frameworks, and knowledge-sharing support.
- Deliver training and enablement sessions for internal teams and external stakeholders on platform capabilities and governance standards.
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