Senior Performance Marketing Manager
New
IndiaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data AnalysisCRMLooker
Requirements
- 5+ years of hands-on experience in performance marketing
- Expertise with platforms such as Google Ads, SA360, Appsflyer, Impact Radius, Salesforce Marketing Cloud
- Advanced analytical skills with experience using BI tools (e.g., Looker)
- Strong understanding of attribution, funnel analysis, and data-driven marketing decision-making
- Proven ability to independently manage projects and campaigns
- Excellent stakeholder management and communication skills
- Strong execution mindset with the ability to operate autonomously
- Experience working in fintech, SaaS, or high-growth digital businesses
Responsibilities
- Support and execute the performance marketing acquisition roadmap across key channels including Paid Search, Paid Social, Affiliates, CRM, and other digital platforms
- Lead performance marketing initiatives for new and existing product verticals
- Own end-to-end campaign analysis, reporting, and optimization to improve ROAS, CPL, and conversion performance
- Build forecasts and performance models to support strategic planning
- Manage day-to-day operational marketing activities
- Collaborate with product, engineering, analytics, and commercial teams
- Translate strategic marketing goals into clear, executable briefs
- Continuously test and optimize campaigns through experimentation
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