Creative Lead, Lifecycle & Organic Growth
New
CanadaFull-TimeLead
Salary125,000 - 175,000 CAD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Data analytics
Requirements
- 5+ years of experience in creative marketing, lifecycle marketing, copywriting, or organic growth roles within consumer-focused environments.
- Strong expertise in writing compelling copy for email, SMS, in-app experiences, social media, and customer engagement campaigns.
- Proven ability to translate complex or technical topics into clear, engaging, and relatable messaging.
- Experience building or evolving brand voice and customer communication strategies in fast-paced or high-growth organizations.
- Deep understanding of audience engagement, community dynamics, and organic growth channels.
- Strong collaboration and communication skills with the ability to work effectively across product, marketing, and design teams.
- Analytical mindset with the ability to leverage qualitative insights and customer behavior data to inform creative decisions.
- Comfortable operating independently in a hands-on individual contributor role with significant ownership and autonomy.
- Bachelor’s degree or equivalent practical experience preferred.
- Portfolio demonstrating creative writing, lifecycle campaigns, and brand storytelling experience required.
Responsibilities
- Lead the development and evolution of brand voice, tone, and messaging across lifecycle and organic growth channels.
- Create and optimize customer communications including email campaigns, SMS messaging, push notifications, in-app copy, onboarding flows, and retention programs.
- Collaborate with cross-functional teams including Product, Design, Growth, and Customer Insights to align messaging with user needs and business goals.
- Build customer trust and engagement through empathetic, human-centered storytelling and value-driven content.
- Analyze customer feedback, behavioral insights, and qualitative research to improve messaging effectiveness and customer experience.
- Develop and execute creative organic growth initiatives across channels such as social media, online communities, and content-driven engagement platforms.
- Contribute to customer retention, brand affinity, and long-term conversion through thoughtful and emotionally resonant communication strategies.
- Continuously experiment with messaging approaches, audience segmentation, and creative formats to optimize lifecycle performance.
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