Content Marketing Manager
New
Fully remote work environment within the United States.Full-TimeManager
Salary80,000 - 110,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project Management
Requirements
- 5+ years of experience in content marketing, content strategy, or editorial roles.
- Previous experience within healthcare, health benefits, or related healthcare-focused organizations.
- Strong writing and editing portfolio showcasing clear, engaging, and audience-specific content.
- Excellent organizational and project management skills with the ability to manage multiple deadlines simultaneously.
- Experience collaborating cross-functionally with subject matter experts, including clinical or research teams.
- Familiarity with AI tools and enthusiasm for leveraging AI to improve content workflows and efficiency.
- Strong understanding of content marketing best practices, audience engagement, and digital communication strategies.
- Ability to analyze content performance and optimize campaigns based on insights and data.
Responsibilities
- Develop and execute a comprehensive content marketing strategy aligned with organizational goals and audience needs.
- Establish editorial standards, brand voice guidelines, and scalable workflows to improve content quality and operational efficiency.
- Manage and maintain a strategic content calendar across newsletters, social media, whitepapers, and other digital channels.
- Create, edit, and optimize compelling healthcare-focused content that educates, informs, and engages both consumer and business audiences.
- Own newsletter strategy and performance, continuously improving engagement metrics and conversion outcomes.
- Expand and strengthen social media presence to increase brand awareness and inbound interest.
- Collaborate closely with marketing, clinical, research, and leadership teams to ensure content accuracy and consistency.
- Monitor content performance analytics and implement data-driven improvements to messaging, formats, and channel effectiveness.
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