Head of Growth Marketing

New

TreantlyConsumer Goods

PhilippinesFull-TimeManager

Salary not disclosed

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Job Details

Proven experience leading growth marketing, performance marketing, or digital acquisition for a DTC, e-commerce, wellness, CPG, or consumer brand
Strong hands-on experience managing paid media across Meta, Google, TikTok, and other performance channels
Experience scaling DTC and/or Amazon revenue across Canada, the US, or similar markets
Strong understanding of key growth metrics including ROAS, CAC, LTV, MER, AOV, conversion rate, retention, and contribution margin
Experience with lifecycle marketing, including email, SMS, repeat purchase strategies, and subscription growth
Familiarity with affiliate marketing, creator commerce, TikTok Shop, and emerging social commerce channels
Strong understanding of website CRO, landing page testing, PDP optimization, checkout optimization, and A/B testing
Ability to manage budgets, forecast revenue, analyze campaign performance, and make data-driven decisions
Experience working with external agencies, freelancers, and cross-functional internal teams
Excellent analytical, communication, and project management skills

Own end-to-end performance marketing strategy across paid, affiliate, subscription, and TikTok Shop
Set and deliver against core KPIs: ROAS, CAC, LTV, MER, and contribution margin
Lead paid media across Meta, Google, TikTok, and emerging platforms
Build and scale affiliate and creator-led commerce programs
Own website conversion rate optimization (CRO) across landing pages, PDPs, and checkout
Own lifecycle marketing (email/SMS) to drive repeat purchase and LTV
Own DTC revenue forecasting, including demand planning across campaigns, promotions, and seasonality
Partner with supply chain and operations to ensure inventory aligns with growth plans

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