Associate Director, Paid Social (Pharma Focus)
New
M
MERGELife Sciences Marketing
Remote – U.S. BasedFull-TimeManager
Salary88,490 - 129,786 USD per year
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Job Details
- Experience
- 8–10 years
- Required Skills
- Data AnalysisBudget management
Requirements
- 8–10 years of paid social strategy and execution experience
- Demonstrated experience working in Life Sciences, pharmaceutical, or other highly regulated industries
- Strong understanding of regulatory considerations, including MLR processes and compliance requirements
- Proven ability to lead full-funnel paid social programs, including HCP and patient-focused campaigns
- Deep platform expertise across Meta, LinkedIn, TikTok, Reddit and other emerging paid social channels
- Strong analytical mindset with experience translating performance data into strategic recommendations
- Experience with social analytics, measurement frameworks, and platform tools (e.g., Sprinklr)
- Ability to operate as both a strategic leader and hands-on operator
- Excellent client-facing skills, with the ability to simplify complex strategies for executive audiences
- Strong verbal, written, and presentation skills
Responsibilities
- Lead the strategy, planning, and execution of paid social campaigns across platforms such as Meta, LinkedIn, TikTok, and emerging channels
- Develop full-funnel paid social approaches tailored to Life Sciences and pharma brands, including HCP and patient targeting strategies
- Ensure all campaigns meet regulatory, legal, and compliance standards (MLR familiarity required) while maintaining performance rigor
- Partner with cross-functional teams to deliver integrated marketing initiatives
- Own paid social performance, including optimization strategies, testing frameworks, and continuous improvement plans
- Translate data into actionable insights, delivering clear, executive-level reporting and recommendations
- Manage and forecast paid social budgets
- Serve as a senior client lead, providing strategic guidance and building strong, trusted relationships
- Contribute to new business efforts, including paid social strategy development, pharma-specific POVs, and pitch presentations
- Elevate internal standards and processes for paid social excellence
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