Senior Product Owner, Data Activation
New
R
ResonateAdTech Data
Location: United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Product ManagementJira
Requirements
- Product management experience in digital advertising or streaming.
- Experience with audience creation, identity, and data distribution.
- Demonstrated experience with partner integrations like DSP/SSP connectors or data collaboration platforms.
- Solid working knowledge of identity resolution concepts (HHID, UID2, MAID, HEM, identity graphs).
- Hands-on experience with platforms like The Trade Desk, LiveRamp, Adobe Experience Platform, Salesforce CDP, DV360, Meta, or Clean Rooms.
- Deep knowledge of programmatic advertising workflows.
- Technical fluency in API design and integration architecture.
- Expert-level ability to write product specs, user stories, and acceptance criteria.
- Proficiency in Jira.
- Strong async communication habits.
Responsibilities
- Own the Data Activation backlog end-to-end.
- Translate roadmap into business cases, functional requirements, user stories, and acceptance criteria.
- Build and own a productized partner integration framework.
- Contribute functional requirements to next-gen API and MCP architecture.
- Own activation product operations including segment QA and partner certification.
- Instrument launches with measurable success criteria.
- Provide feasibility assessments to Customer Success, Sales, and Solutions teams.
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