Director, CRM
New
United StatesFull-TimeDirector
Salary140,000 - 202,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- LeadershipProject ManagementData AnalysisCRM
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 8+ years of experience in CRM, lifecycle marketing, or digital customer engagement roles.
- Proven expertise in customer segmentation, personalization, automation, and omni-channel lifecycle marketing strategies.
- Hands-on experience working with CRM platforms, customer engagement tools, and marketing automation technologies.
- Strong analytical mindset with the ability to interpret customer data and translate insights into actionable marketing strategies.
- Excellent project management and organizational skills with the ability to manage multiple initiatives in fast-paced environments.
- Demonstrated leadership experience managing and developing marketing or CRM teams.
- Strong understanding of digital communication channels including email, SMS, push notifications, onsite messaging, and mobile CRM.
- Technical proficiency with Microsoft Office applications and marketing systems.
- Experience within online gaming, sports betting, e-commerce, or regulated digital industries is highly valued.
Responsibilities
- Lead the development, execution, and optimization of CRM and customer lifecycle marketing strategies across multiple digital channels.
- Design and manage automated, segmented campaigns focused on customer retention, loyalty, re-engagement, churn prevention, and cross-sell initiatives.
- Analyze customer data and behavioral insights to create targeted lifecycle marketing programs that maximize customer lifetime value and profitability.
- Oversee omni-channel marketing communications including email, SMS, push notifications, onsite messaging, social channels, direct mail, and customer inbox strategies.
- Develop and monitor KPIs, dashboards, and reporting frameworks to measure campaign effectiveness, engagement, retention, and promotional ROI.
- Collaborate closely with analytics and product teams to build dynamic customer segmentation models and optimize personalization strategies.
- Lead promotional planning, bonus campaign execution, and performance analysis to support player engagement and business growth objectives.
- Manage, mentor, and scale a high-performing CRM marketing team while fostering innovation and operational excellence.
- Monitor competitor CRM and loyalty strategies, testing emerging best practices to continuously improve campaign performance and customer experiences.
- Support the development of robust testing and optimization frameworks to enhance customer journeys and communication effectiveness.
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