Regional Marketing Manager
New
USContractManager
Salary92,220 - 132,964 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementStakeholder managementCRM
Requirements
- 5+ years of experience in B2B field marketing, channel marketing, or demand generation roles, ideally in cybersecurity or enterprise software
- Proven experience building and executing partner marketing strategies and co-marketing programs that drive measurable business impact
- Strong background in campaign orchestration, ABM, and integrated multi-channel demand generation
- Experience managing live and virtual events, including planning, execution, and performance analysis
- Solid understanding of digital marketing channels such as LinkedIn, SEO/SEM, and B2B media platforms
- Strong analytical skills with the ability to track, interpret, and act on funnel metrics, pipeline data, and ROI
- Experience with marketing automation and CRM tools, as well as data-driven campaign optimization
- Strong project management, communication, and stakeholder management skills across cross-functional teams
- Ability to work in a decentralized, fast-moving environment with high autonomy and accountability
- Willingness to travel approximately 30%
Responsibilities
- Develop and own the go-to-market strategy for the Americas region in alignment with global and sales priorities
- Drive pipeline creation and acceleration through measurable field, digital, ABM, and partner marketing programs
- Design and execute integrated multi-channel campaigns to improve funnel performance and conversion across target accounts
- Lead channel marketing initiatives and co-marketing programs with partners to expand reach and influence pipeline growth
- Manage relationships with regional sales, BDR teams, and partners to ensure alignment on lead quality, follow-up, and conversion
- Own campaign performance tracking, including pipeline attribution, ROI, conversion rates, and budget effectiveness
- Plan and execute regional events, webinars, and field marketing activities, including end-to-end coordination and performance measurement
- Monitor market trends, competitor activity, and regional insights to refine marketing strategies and positioning
- Collaborate with corporate communications and digital marketing teams to optimize campaign execution and amplification
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