Manager, Lifecycle Marketing - Provider Network
New
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BetterHelpMental Health
US - Remote, Operate on PSTFull-TimeManager
Salary120,000 - 160,000 USD per year
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Job Details
- Experience
- 4–7 years
- Required Skills
- Data AnalysisCRMA/B testing
Requirements
- 4–7 years of experience in CRM, lifecycle marketing, or related fields.
- Experience working in two-sided marketplaces or subscription businesses preferred.
- Strong understanding of customer/provider journey mapping, segmentation, and lifecycle optimization.
- Demonstrated experience driving engagement and retention strategies.
- Hands-on experience with modern ESPs and marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, Braze, Klaviyo).
- Comfort working with behavioral and operational data to inform decision-making.
- Strong analytical mindset with experience interpreting dashboards.
- Experience running A/B tests and performance optimization across email, SMS, push, and in-app channels.
- Strong cross-functional collaboration skills.
- Familiarity with privacy regulations and communication compliance (GDPR, CAN-SPAM, TCPA).
Responsibilities
- Develop and execute lifecycle marketing programs that support provider acquisition, onboarding, activation, engagement, retention, and reactivation.
- Design segmented and personalized messaging strategies tailored to different provider cohorts.
- Partner with Product, Clinical, Provider Operations, and Brand teams to align lifecycle campaigns with business priorities.
- Build automated workflows and behavioral triggers that guide providers through key lifecycle stages.
- Run A/B tests and multivariate experiments to optimize messaging, timing, channel mix, and engagement strategies.
- Analyze campaign performance and provider behavior data to identify friction points and engagement opportunities.
- Support the development and maintenance of a provider lifecycle roadmap.
- Collaborate with Analytics to develop dashboards and reporting that surface actionable insights.
- Ensure communications reflect BetterHelp’s mission and commitment to provider well-being.
- Stay current on lifecycle best practices, CRM tools, and marketplace engagement strategies.
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