Growth Analytics Lead
New
United StatesFull-TimeLead
Salary not disclosed
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Job Details
- Required Skills
- SQL
Requirements
- Strong track record as a hands-on, high-output analytics operator in growth, marketing analytics, or subscription analytics
- Deep fluency in cohort behavior, retention curves, LTV, payback, and contribution margin economics
- Strong paid media analytics foundation and understanding of attribution limitations
- Advanced SQL and ability to build scalable dashboards (BI proficiency)
- Comfort operating in scrappy environments where some reporting starts in spreadsheets and gets systemized over time
- Strong communication and collaboration skills: you can explain, debate, and align without being rigid or defensive
- Intellectual humility and openness to having assumptions challenged
- Bias toward execution: you ship, iterate, and improve systems continuously
- Exposure to MMM, incrementality testing, lift studies, or MTA frameworks and experience translating those insights into marketing investment decisions
- Experience linking creative and acquisition inputs to downstream cohort quality
- Experience working closely with Finance inputs without turning the role into FP&A
Responsibilities
- Architect and operate the intelligence system that guides Freebird’s growth engine
- Ensure Freebird grows profitably by aligning how we acquire customers with how they perform over time
- Guide and optimize spend so it scales efficiently under contribution margin guardrails
- Define CAC ceilings tied to 12- and 24-month contribution margin
- Model diminishing returns and marginal efficiency curves to inform budget allocation
- Own tracking health across ad platforms, GA4, server-side events, ecommerce, and subscription systems
- Standardize UTMs, taxonomy, and core metric definitions so performance reporting is trusted
- Analyze tests and performance shifts across pricing, trial structure, billing cadence, onboarding, churn interventions, win-back, and upsell
- Provide decision criteria rooted in long-term contribution margin, not isolated metric lifts
- Deliver clear narratives on what changed, why it changed, and what to do next
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