Paid Media Manager

New
Remote, MT or PT based; Australia, Canada, Germany, United Kingdom, United StatesContractManager
Salary not disclosed
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Job Details

Experience
3–5 years of experience

Requirements

  • 3–5 years of experience in paid social media (TikTok + Meta)
  • Hands-on experience owning campaigns in TikTok Ads Manager end-to-end
  • Proven experience executing TikTok Branded Mission campaigns
  • Experience managing creator content from: Briefing → feedback → paid amplification
  • Experience using TikTok One (Creator Marketplace)
  • Strong understanding of creator-led performance marketing
  • Comfortable operating with autonomy while staying aligned to strategy
  • Deeply curious about what drives performance on TikTok and Meta
  • Detail-oriented, organized, and highly accountable
  • Collaborative and proactive in cross-functional environments

Responsibilities

  • Own end-to-end execution of paid social campaigns across TikTok and Meta
  • Support senior manager and associate director of paid media to manage reserved media buys across TikTok, Meta, Google (YouTube) and programmatic partners
  • Manage full campaign lifecycle: setup, QA, trafficking, pacing, optimization, and reporting
  • Ensure campaigns are executed accurately, on time, and within scope — with strong attention to detail
  • Make independent optimization decisions within agreed strategy
  • This is a hybrid role that manages TikTok creator content briefing and content development, with a dotted line reporting into Group Director of Influencer Marketing
  • Partner with the Group Director of influencer teams to: Develop creator briefs aligned to paid objectives
  • Review and select creator content for organic publishing (via creator’s own handle) and paid amplification (boosting)
  • Own and execute TikTok Branded Mission campaigns end-to-end
  • Analyze paid media performance data in partnership with the Senior Manager and Associate Director of Paid Media team, Strategy and Analytics team, connecting insights to recommendations and business implications
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