Head of Lifecycle Marketing
New
Open- United States / Open- CanadaFull-TimeManager
Salary154,000 - 220,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 10 to 12 plus years of progressive experience
- Required Skills
- CRM
Requirements
- 10 to 12 plus years of progressive experience in lifecycle, CRM, retention, or growth marketing with meaningful ownership of company level retention and revenue outcomes.
- Proven leader who has built and scaled lifecycle strategy in a high growth, consumer, subscription, or app first business.
- Demonstrated track record of materially improving activation, engagement, retention, and lifetime value at scale.
- Strategic thinker who sees lifecycle as a core growth lever, not just a messaging function.
- Deep expertise in segmentation, behavioral targeting, experimentation design, and incremental measurement.
- Highly analytical and data fluent with strong command of cohort analysis, performance modeling, and customer behavior insights.
- Experienced operator who understands lifecycle infrastructure, platform architecture such as Braze or similar tools, and marketing systems design.
- Strong cross functional leader who can influence Product, Analytics, Creative, and Performance teams to align around shared growth goals.
- Builder of high performing, accountable teams with clear standards and operational discipline.
- Growth oriented but deeply protective of customer trust, brand equity, and long term value creation.
- Comfortable operating with executive visibility and accountability in a fast scaling environment.
Responsibilities
- Own the end to end customer lifecycle strategy from onboarding and education through engagement, monetization, retention, and winback.
- Define and execute a lifecycle roadmap aligned to company and marketing OKRs.
- Translate customer insights and behavioral data into measurable programs that drive long term value.
- Partner cross functionally to deliver a consistent, high quality customer experience across the funnel.
- Redesign onboarding to improve clarity, trust, and early habit formation.
- Identify key early behaviors tied to long term retention and build programs to drive them.
- Develop a scalable segmentation framework rooted in lifecycle stage, intent, and behavioral signals.
- Launch behavior triggered engagement and monetization programs.
- Create and own a disciplined lifecycle experimentation roadmap.
- Lead lifecycle strategy across email, push, and in app messaging.
View Full Description & ApplyYou'll be redirected to the employer's site
