Sr. Manager, Lifecycle Marketing
In United StatesFull-TimeManager
Salary121,000 - 145,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years of experience
- Required Skills
- Project ManagementSalesforceGoogle AnalyticsCommunication SkillsAnalytical SkillsCollaborationCRMHubSpot
Requirements
- 7+ years of experience in lifecycle marketing, CRM, email marketing, or lead nurturing, with strong expertise in B2B program management and pipeline-driven marketing.
- Hands-on HubSpot master user or admin experience, with strong knowledge of automation, segmentation, and CRM data structure.
- Proven ability to design and scale segmentation and lifecycle programs across multiple audiences or sub-verticals.
- Strong analytical skills with the ability to translate data into insights, reporting, and actionable optimization strategies.
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced, cross-functional environment.
- Strong collaboration and communication skills, with experience working across marketing, sales, analytics, and IT teams.
- Proficiency with marketing and analytics tools such as Google Analytics, Google Tag Manager, and Google or Microsoft productivity suites.
- Experience in B2B2C, beauty, skincare, medical aesthetics, wellness, or related industries is a plus, along with familiarity in eCommerce platforms and CRM tools like Salesforce.
Responsibilities
- Own and optimize lifecycle marketing programs across email, SMS, automations, and triggered journeys for both B2B and DTC audiences, ensuring performance, compliance, and engagement.
- Lead campaign execution from briefing through deployment, QA, reporting, and post-campaign analysis, driving continuous improvement through structured A/B testing programs.
- Manage audience segmentation strategy across lifecycle stages, ensuring accurate targeting, personalization, and consent-based communication practices.
- Serve as HubSpot platform administrator, overseeing workflows, lists, integrations, CRM architecture, and user governance in collaboration with cross-functional teams.
- Partner with Sales Ops, Analytics, IT, and Field teams to align lifecycle programs with pipeline goals and in-market priorities.
- Support SMS strategy development, including platform evaluation, compliance framework, audience planning, and rollout execution.
- Contribute to site operations by supporting landing page builds, eCommerce promotions, lead form optimization, surveys, and digital performance tracking.
View Full Description & ApplyYou'll be redirected to the employer's site
