Head of Brand Marketing

New

Open- United States / Open- CanadaFull-TimeExecutive

Salary154,000 - 220,000 USD per year

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Job Details

8 to 12 plus years of progressive experience in brand or integrated marketing, with meaningful ownership of brand investment and business impact
Proven leader who has built or scaled brand platforms in challenger, high growth, or culturally relevant categories
Demonstrated experience leading large scale brand campaigns across paid, earned, and owned channels
Strong understanding of media strategy, channel role architecture, and full funnel integration
Track record managing creative, media, PR, and influencer agencies with discipline and accountability
Strategic thinker who understands how brand drives long term growth, CAC efficiency, and business performance
Culturally fluent and capable of embedding brands authentically within relevant communities
Strong cross functional operator who can align Brand, Performance, Lifecycle, Product Marketing, and Analytics around shared outcomes
Experience in telecom, consumer technology, app first, or subscription businesses preferred
Comfortable operating with executive visibility in a fast scaling environment

Own and evolve TextNow’s brand positioning and messaging architecture, ensuring clarity and consistency across all touchpoints
Lead cross channel execution of brand campaigns with disciplined message sequencing and clear phase gates
Show up meaningfully in the spaces where our audience already lives, works, and creates
Own day to day management of creative, media, PR, influencer, and production partners
Establish a strong operating partnership with Creative Services to ensure strategy and execution are developed in lockstep
Operationalize a brand measurement framework across health, behavior, and efficiency metrics
Own brand budget across media, production, partnerships, and agencies

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