Social Media Analyst
USFull-Time
Salary55,000 - 67,000 USD per year
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Job Details
- Required Skills
- Project ManagementData AnalysisReportingData visualization
Requirements
- Previous experience in a social media analytics or digital insights role.
- Experience analyzing social media campaigns, ideally within entertainment or digital media environments.
- Strong understanding of major social platforms, their algorithms, and digital marketing ecosystems.
- Proven ability to use analytics to improve campaign performance and inform strategy.
- Experience building dashboards, reports, and data visualizations.
- Strong analytical skills, including data cleaning, interpretation, and insight generation.
- Ability to synthesize complex data into clear, actionable storytelling for stakeholders.
- Excellent project management skills with strong attention to detail.
- Experience working in or with digital agencies is strongly preferred.
Responsibilities
- Analyze social media campaign performance across organic channels (and occasionally paid media) to identify trends and optimization opportunities.
- Develop dashboards, reports, and visual presentations to communicate performance insights and campaign results.
- Conduct social listening and audience research to uncover trends, behaviors, and fan community dynamics.
- Evaluate engagement, conversion, and content performance to assess the effectiveness of messaging and creative strategies.
- Identify emerging social trends and recommend how they can be applied to ongoing and future campaigns.
- Collaborate with creative, strategy, account, and partnerships teams to integrate data-driven insights into campaign planning.
- Translate complex data sets into clear narratives and actionable recommendations for stakeholders and clients.
- Support continuous improvement of reporting frameworks, measurement methodologies, and analytics processes.
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