Social Media Insights Analyst (Health/Pharma/Banking)
CanadaFull-TimeMiddle
Salary63,000 - 80,000 CAD per year
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Job Details
- Languages
- Fluent in English; additional languages are a plus
- Experience
- 4+ years of experience
- Required Skills
- Data AnalysisMicrosoft ExcelQuality AssuranceDigital MarketingPowerPoint
Requirements
- 4+ years of experience in social media analytics, digital insights, or a related data-focused role
- Strong experience using social listening and analytics tools such as Brandwatch, Talkwalker, Sprinklr, or Khoros
- Solid understanding of data analysis techniques, KPI development, and performance measurement
- Ability to interpret complex datasets and translate them into clear, actionable business insights
- Experience creating reports, dashboards, and presentations using Excel, PowerPoint, or similar tools
- Strong communication skills with the ability to explain technical findings to non-technical stakeholders
- Familiarity with regulated industries such as healthcare, pharma, or banking is highly valuable
- Strong attention to detail, organizational skills, and ability to manage multiple priorities
- Experience in workflow optimization or quality assurance is considered an asset
- Fluent in English; additional languages are a plus
Responsibilities
- Collect, clean, and structure large datasets from multiple social media and digital platforms while ensuring data integrity and governance standards
- Conduct in-depth social media analysis using advanced listening and analytics tools to uncover trends, sentiment, and brand performance drivers
- Develop insightful reports, dashboards, and presentations that clearly communicate findings and recommendations to both technical and non-technical audiences
- Translate complex data into clear storytelling that highlights business impact and supports strategic decision-making
- Stay current on emerging trends in digital marketing and regulated industry communications (health, pharma, banking)
- Support workflow optimization, data quality initiatives, and continuous improvement of analytics processes
- Contribute to ad-hoc analytical requests that support revenue growth, client engagement, and marketing initiatives
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