Field Marketing Lead - Private Sector
K
KodexSaaS
US-RemoteFull-TimeLead
Salary150,000 - 180,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceBudget managementHubSpot
Requirements
- 5+ years in B2B SaaS marketing with at least 2 years in field marketing at a company with an enterprise sales motion.
- Pipeline ownership: you've been on the hook for a number, not just events run, and you can name the field programs you've tied directly to closed or influenced revenue.
- Sales partnership track record: real partnership with a VP Sales or equivalent - named partner, named cadence, named outcomes.
- Tactical operating rigor: comfortable owning enablement alongside sales (list pulls, account selection, follow-up handoffs).
- Tooling fluency: HubSpot / Marketo / Salesforce / On24 / SplashThat or equivalent.
- AI fluency: you use AI tools day-to-day to accelerate the work.
- Builder mindset: you've built or scaled the field playbook somewhere between Series C and Series D - you write the playbook, you don't wait for it.
- Enterprise motion focus: excited by enterprise sales motion (not consumer, not mid-market).
Responsibilities
- Own the private sector field strategy: which events to bet on, which accounts to activate, and how to convert in-person interactions into closed pipeline.
- Partner with Sales to identify the personas and ICPs we need to reach, and design field activations that bring them to the table.
- Build the operating cadence with sales leadership: account targeting, list pulls, follow-up handoffs, post-event measurement.
- Operate as an extension of the sales team - earn trust through pipeline contribution, not events run.
- Co-build OKRs with marketing and sales leadership tied to field-influenced pipeline.
- Plan and execute the private sector event calendar: customer events, road shows, third-party trade shows, EBCs, dinners, and account-based activations.
- Own campaign execution alongside the events: landing pages, outreach copy, registrant nurture, and post-event follow-up sequences.
- Manage budget and vendor relationships across the private sector field portfolio.
- Use AI tools to accelerate the work - landing pages, draft copy, campaign briefs - so the team operates with the leverage of a much larger team.
- Build documentation and processes that scale alongside the function.
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