- Own the private sector field strategy: which events to bet on, which accounts to activate, and how to convert in-person interactions into closed pipeline.
- Partner with Sales to identify the personas and ICPs we need to reach, and design field activations that bring them to the table.
- Build the operating cadence with sales leadership: account targeting, list pulls, follow-up handoffs, post-event measurement.
- Operate as an extension of the sales team - earn trust through pipeline contribution, not events run.
- Co-build OKRs with marketing and sales leadership tied to field-influenced pipeline.
- Plan and execute the private sector event calendar: customer events, road shows, third-party trade shows, EBCs, dinners, and account-based activations.
- Own campaign execution alongside the events: landing pages, outreach copy, registrant nurture, and post-event follow-up sequences.
- Manage budget and vendor relationships across the private sector field portfolio.
- Use AI tools to accelerate the work - landing pages, draft copy, campaign briefs - so the team operates with the leverage of a much larger team.
- Build documentation and processes that scale alongside the function.
SalesforceBudget managementHubSpot