Analista de Mídia e Performance Pleno

BrazilFull-TimeMiddle

Salary not disclosed

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Job Details

Solid experience with digital media platforms, including Google Ads, Meta Ads, TikTok Ads, and Microsoft Advertising.
Strong knowledge of digital analytics tools such as GA4, Amplitude, and Google Tag Manager (GTM).
Understanding of attribution models and experimentation methodologies focused on incremental measurement.
Experience with quantitative and qualitative data analysis, generating actionable insights.
Proficiency with data visualization tools such as Power BI, Looker Studio, Tableau, Google Sheets, and Excel.
Strong analytical mindset with the ability to interpret performance data and optimize campaigns based on results.
Knowledge of programmatic media concepts and ecosystem.
Strong communication, adaptability, collaboration, and problem-solving skills.
Ability to connect marketing metrics (ROI, CAC, LTV, churn) with business performance.

Manage media investments, ensuring proper budget allocation, channel efficiency, and alignment with performance goals.
Create, execute, and optimize campaigns across platforms such as Google Ads, Microsoft Advertising, Meta Ads, TikTok Ads, and LinkedIn Ads.
Develop and maintain structured testing agendas for campaigns and creatives to drive continuous performance improvements.
Conduct data analysis to identify issues, opportunities, and actionable insights within advertising accounts.
Plan and structure media strategies aligned with marketing and business objectives across the full funnel.
Run and analyze experimentation frameworks such as A/B tests, Brand Lift, and Conversion Lift to measure incremental impact.
Build and present performance reports to leadership, translating data into insights, learnings, and strategic recommendations.

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