Senior Manager, Content Marketing

Toronto, OntarioFull-TimeManager

Salary114,500 - 129,000 USD per year

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Job Details

Have 7+ years of experience in content marketing and brand storytelling—ideally within SaaS, fintech or a product-led company.
Are a natural storyteller who can simplify complex topics (like finance and taxes) into content that feels human, clear, and useful.
Have strong SEO and content performance chops—you’re as comfortable with keyword strategy as you are with creative direction.
Understand how content connects across the funnel—from awareness to activation to advocacy.
Excel at working cross-functionally and managing multiple projects with creative rigor and strategic focus.
Have empathy for small business owners and a passion for helping them succeed

Develop a content strategy that aligns with Wave’s business goals, product roadmap, and customer lifecycle.
Create and oversee high-quality content across web, blog, email, social, and in-product channels that builds awareness and drives adoption.
Plan and execute editorial calendars that balance brand storytelling with performance outcomes.
Identify and optimize for SEO and organic growth opportunities in partnership with Growth Marketing.
Partner with Product Marketing to translate product value into compelling stories and educational resources.
Work with Lifecycle and Product teams to create personalized, journey-based content that nurtures activation, conversion, and retention.
Collaborate with Design and Social teams to bring campaigns and stories to life through rich media formats.
Track and analyze content performance to understand impact on awareness, engagement, and conversion.
Continuously test and refine messaging, topics, and formats based on data and audience insights.
Maintain a consistent brand voice across all touchpoints that reflects Wave’s approachable, confident, and empowering tone.

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