Analytics Lead
P
PearmillMarketing analytics
Remote (US) Secondary Locations: Remote (Spain), Remote (UK) Remote (North America, Western Europe)Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- 4–7 years
- Required Skills
- PythonSQLMicrosoft Power BILookerR
Requirements
- 4–7 years of experience in marketing analytics, measurement, or marketing science.
- Hands-on GTM expertise with complex container setups.
- Real incrementality testing experience (designing and presenting geo holdout or conversion lift tests).
- Solid understanding of Meta CAPI, Google Enhanced Conversions, GA4 event model, server-side tagging.
- Knowledge of how privacy regulations affect ad network measurement.
- Proficiency in SQL for querying and validating raw data.
- Ability to communicate complex findings to non-technical stakeholders.
- Comfort with being the final authority on tracking trustworthiness for a client portfolio.
Responsibilities
- Own the end-to-end tracking architecture across all client accounts (Google Tag Manager, GA4, CDPs, Meta Pixel + CAPI, Google Ads Enhanced Conversions, TikTok Events API).
- Define tagging standards, naming conventions, and data layer specifications for new client onboarding.
- Review and sign off on all pixel/tag implementations done by the junior tracking specialist.
- Lead tracking QA processes: diagnose misfires, validate conversion events, and ensure data integrity.
- Own server-side tracking setups and consent-mode configurations as privacy requirements evolve.
- Build measurement plans for every client: define KPIs, attribution approach, and testing roadmap.
- Design and run incrementality tests (geo-based holdouts, PSA holdout tests, conversion lift studies).
- Interpret and pressure-test platform-reported metrics (Meta Ads Manager, Google Ads).
- Lead or collaborate on Marketing Mix Modeling (MMM) engagements.
- Build and maintain executive-level dashboards (Looker Studio, Looker, Power BI) showing incremental business impact.
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