Director, Lifecycle & Customer Journey
New
Listing location: US
Structured job location: USFull-TimeDirector
Salary122,000 - 152,000 USD per year
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Job Details
- Experience
- 7–12+ years of experience
- Required Skills
- SalesforceAnalytical SkillsCRMSaaSHubSpot
Requirements
- 7–12+ years of experience in lifecycle marketing, CRM, growth marketing, or customer journey management
- Strong background in SaaS or marketplace environments with measurable impact on retention, conversion, or LTV
- Proven experience building and managing high-performing lifecycle or CRM teams
- Deep expertise in omnichannel marketing platforms such as Braze, HubSpot, Salesforce, or equivalent tools
- Strong analytical skills with the ability to translate data insights into actionable marketing strategies
- Experience working with SMB audiences or service-based industries is a strong plus
- Familiarity with AI-driven lifecycle tools, predictive models, or automation frameworks is highly valued
- Strong systems thinking with the ability to manage complex, cross-functional initiatives
- Excellent communication and stakeholder management skills with executive presence
- Highly customer-obsessed mindset with strong ownership and bias for action
Responsibilities
- Define and lead the end-to-end lifecycle and customer journey strategy, ensuring alignment with growth, retention, and revenue objectives
- Design and execute AI-powered, multi-channel programs across email, SMS, in-app, push, and other engagement channels
- Build and optimize onboarding and activation journeys that accelerate time-to-value and early customer engagement
- Develop segmentation strategies to drive targeted growth, engagement, and retention across key customer groups
- Partner with Sales and Customer Success to drive expansion, upsell, and long-term customer lifetime value
- Oversee lifecycle automation and tooling strategy in collaboration with MarTech and product teams
- Establish KPIs and analytics frameworks to measure conversion, retention, churn, and engagement performance
- Lead experimentation programs to continuously test, learn, and optimize lifecycle performance
- Own referral and advocacy programs to drive organic acquisition and customer-led growth
- Serve as a strategic partner to executive leadership, aligning lifecycle strategy with company-wide priorities
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